RFMD is a tech company based out of Greensboro, NC that designs and manufactures a wide range of RF solutions for mobile devices. They also make RF sensors that can turn just about anything into a connected device. To help them stand out in an increasingly crowded and highly competitive category, my team and I at Saatchi & Saatchi NYC did a complete audit and then rebuilt the brand from the ground up.
We started by developing a new brand identity featuring a modernized logo:
Next, we designed a new, visually driven website:
Then, we followed through with a fresh print campaign that defied everything else in their category:
The client was so excited on the wifi+birds design that they featured it on their annual product guide cover:
RFMD / brand identity, digital, print / art direction, graphic design in partnership with Billy Veasey with copy by Bill Carlson