RFMD is a tech company based out of Greensboro, NC that designs and manufactures a wide range of RF solutions for mobile devices. They also make RF sensors that can turn just about anything into a connected device. To help them stand out in an increasingly crowded and highly competitive category, my team and I at Saatchi & Saatchi NYC did a complete audit and then rebuilt the brand from the ground up.
![](https://cdn.myportfolio.com/681d6dc78e4c1007cf42c6ff140c54c1/b762eae4-5630-4a03-a6a1-28c8d07315b4_rw_1920.jpg?h=a0261e0d52a9c577a209e50fa30b1788)
We started by developing a new brand identity featuring a modernized logo:
![](https://cdn.myportfolio.com/681d6dc78e4c1007cf42c6ff140c54c1/246860d8-8504-4c57-8975-28401c188ab7_rw_1920.jpg?h=dded1d44cfa92d1688aa187d7722940c)
![](https://cdn.myportfolio.com/681d6dc78e4c1007cf42c6ff140c54c1/1575f53c-3135-4da0-97b2-853437a16761_rw_1920.jpg?h=5b3d9e4f3465906c7b24e7f061ffaccd)
![](https://cdn.myportfolio.com/681d6dc78e4c1007cf42c6ff140c54c1/f299ae5f-76a3-4f6d-b8da-3b3910694d65_rw_1920.jpg?h=39d9403c91ec1022c5b4eb28d36809e4)
Next, we designed a new, visually driven website:
![](https://cdn.myportfolio.com/681d6dc78e4c1007cf42c6ff140c54c1/b6d83198-b724-4d2c-97bf-9050b5e97a2f_rw_1920.jpg?h=9185bd8133e4a19b3313c80537d391a5)
Then, we followed through with a fresh print campaign that defied everything else in their category:
![](https://cdn.myportfolio.com/681d6dc78e4c1007cf42c6ff140c54c1/5a0f22f2-ac9f-44bb-947d-917ae39edc4a_rw_1920.jpg?h=ed1c9311b749cdc9744ea0de129ce124)
![](https://cdn.myportfolio.com/681d6dc78e4c1007cf42c6ff140c54c1/adde9919-7ee2-497a-9e3e-c3e6df5d7fdf_rw_600.jpg?h=c7a25bc64b9bd96ba2a6dc804916af38)
![](https://cdn.myportfolio.com/681d6dc78e4c1007cf42c6ff140c54c1/b789a569-4c5f-43ff-8c18-9941482a6d21_rw_600.jpg?h=50c596bcded1c7b568d2ffb5d7a45313)
![](https://cdn.myportfolio.com/681d6dc78e4c1007cf42c6ff140c54c1/dd63bbe8-1c65-4f82-a74e-ccdc017fed5d_rw_600.jpg?h=935f2792bad4176922685c98c59b41c8)
![](https://cdn.myportfolio.com/681d6dc78e4c1007cf42c6ff140c54c1/64ac6ccf-55fb-467c-ac12-e55ef8c5bdc4_rw_600.jpg?h=f14818f3788bfee33f8fa8581271fe3b)
![](https://cdn.myportfolio.com/681d6dc78e4c1007cf42c6ff140c54c1/d02e94e3-3bbc-49f4-9c56-d044083534a9_rw_1920.png?h=91cfec16d179d5b872ecd20dd736c137)
The client was so excited on the wifi+birds design that they featured it on their annual product guide cover:
![](https://cdn.myportfolio.com/681d6dc78e4c1007cf42c6ff140c54c1/3236cf46-2d42-4b2e-82cf-b971537b09a6_rw_1920.jpg?h=01b9d8d7de9e692f499ce63a372c0392)
RFMD / brand identity, digital, print / art direction, graphic design in partnership with Billy Veasey with copy by Bill Carlson