GoodRx had saved Americans billions at the pharmacy counter, yet the brand remained misunderstood and largely absent from cultural conversation. As medications became harder for people to access, our in-house team saw an opportunity to reestablish GoodRx as the original trail guide of the prescription savings frontier. So we rallied a world-class team, built a bold new brand platform, and ushered GoodRx into the next era. Enter The Savings Wrangler and her sidekick, Dusty Pete—two fearless heroes on a mission to tame the wild west of prescription prices.
Watch The Savings Wrangler :30 TV Spots.
The finest baritone prairie dog ballads you've ever heard—It's Dusty Pete!
We pushed the campaign across thousands of digital, print and OOH assets...
...including this immersive Times Square and NYC Subway takeover.
Finally, my BTS photo with Dusty Pete (and the legendary puppeteers at Legacy Effects who brought him to life)!
GoodRx / TV, social, digital, print, OOH, website, app / art direction, graphic design
