GoodRx had saved Americans billions at the pharmacy counter, yet remained somewhat misunderstood and absent from cultural conversation. With medications becoming harder for people to access and afford, our team set out to reestablish the brand as the original trail guide of the prescriptions savings frontier. We rallied world-class partners, built a bold new platform, and ushered GoodRx into a new era. Enter The Savings Wrangler and her sidekick, Dusty Pete—two fearless heroes on a mission to tame the wild west of prescription prices.
Watch The Savings Wrangler :30 TV Spots.
The finest baritone prairie dog ballads you've ever heard—It's Dusty Pete!
We pushed the campaign across thousands of digital, print and OOH assets...
...including this immersive Times Square and NYC Subway takeover.
Finally, my BTS photo with Dusty Pete (and the legendary puppeteers at Legacy Effects who brought him to life)!
GoodRx / TV, social, digital, print, OOH, website, app / art direction, graphic design
