GoodRx had saved Americans billions at the pharmacy counter yet the brand remained misunderstood and largely absent from cultural conversation. As Senior Brand Designer, I helped build a bold new platform to change that. Enter The Savings Wrangler and her sidekick Dusty Pete, two fearless heroes taming the wild west of prescription prices.
The Savings Wrangler and Dusty Pete ride into primetime. Two :30 TV spots.
We partnered with the brilliant team at &Walsh to craft a campaign design system.
Then scaled the campaign across thousands of digital, print, social, and OOH assets...
...including this immersive Times Square and NYC Subway takeover.
Our social campaign featuring the finest prairie dog ballads you'll ever hear—it's Dusty Pete!
Finally, my behind-the-scenes photo with Dusty Pete! Special thanks to the incredibly talented puppeteers at Legacy Effects who brought him to life.
GoodRx / Campaign Design, Brand Design, TV, Social, Digital, Print, OOH, Website, App, Radio
