Greenfly is a cloud-based software company that helps brands easily exchange digital media assets with advocates to build awareness, increase loyalty and drive revenue growth. As Creative Director, my mission was to develop, document and implement a new brand identity system as well as oversee the design and production of all content campaigns.
Let's talk customers. Who's using Greenfly? It's probably easier to list who isn't. Professional sports organizations make up Greenfly's largest customer base. In fact, over 500 teams and 30 leagues around the world use Greenfly. Other customer verticals include entertainment, politics, retail, tech and non-profit.
The updated Greenfly Brand Guidelines, which defines the proper use of logos, typography, color palette, photography and iconography. Want a closer look? Review and download the PDF here.
We partnered with web wizards Ramotion to create a stunning, new website featuring custom scroll animations.
Product marketing collateral promoting the Greenfly app on iOS, featured on the App Store.
Various guides, handbooks, one sheets, presentation decks and other printed collateral designed for the Marketing Team. All of these materials and more can be found on Greenfly's resources page.
Greenfly / website, mobile app, digital, print / brand identity, art direction, graphic design